Tuesday, February 9, 2010

White House Childhood Obesity Initiative Launched Today

As you may have heard, today Michelle Obama kicked off a campaign called Let's Move to fight childhood obesity, which includes a White House memorandum "establishing a new federal task force to tackle the growing problem of childhood obesity. The task force, according to the memorandum, will have 90 days to craft a plan encouraging "optimal coordination" between the federal government and both the private and non-profit sectors, according to Obama." (cnn.com)

Click here to read the First Lady's Let's Move blog.

Partnering with the First Lady and other interested organizations, the Robert Wood Johnson Foundation (RWJF) has launched a new, independent organization called Partnership for a Healthier America. According to a statement by RWJF, "The purpose of the new Partnership for a Healthier America is unique: to bring together the public, private and nonprofit leaders who must be part of the movement; to secure their sustained, measurable commitments to reversing the epidemic; and to track the impact of those commitments to ensure greater accountability throughout this important movement." Please see below for more information about the Partnership.

Official White House Page on the campaign.

Michelle Obama talks childhood obesity with Matt Lauer on TODAY.

Statement from Robert Wood Johnson Foundation announcing the Partnership for a Healthier America.

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